Hi Xnowé Friends 👋💖
We’re so happy to have this chance to meet you!
Xnowé was founded in December 2024 in Johor, Malaysia — a proudly local brand created with love and dedication. Our mission is simple: to develop skincare specially suited for Asian skin (especially in Malaysia), tailored to our environment and skin concerns.
Guided by the principles of simplicity, convenience, effectiveness, gentleness, and safety, we hope to make beauty an easy, enjoyable journey for everyone. ✨
Most brands talk about their milestones, but today I’d love to share with you the little story behind Xnowé 💗
How Xnowé Was Born
The name Xnowé was inspired by our founder, Xue Xue. Her name carries the meaning of “Snow”, which gave birth to the brand name “Snow ~ We.”
This name holds a double meaning. On one hand, it reflects our wish for every woman to have skin as radiant and pure as snow, and beauty that blossoms like a flower. 🌸 On the other hand, the “We” stands for all of us — the power of women.
In this era where women’s strength and voices are rising, Xnowé represents more than just skincare. It’s a symbol of unity, confidence, and progress — a reminder that together, we can move forward and shine brighter than ever. ✨
The idea for Xnowé first came to life during Xue Xue’s years of raising her children. Like many women, she found herself so busy with family that she barely had time to pamper herself. Yet, as someone who always loved beauty, her desire to look and feel good never faded. Meeting many women who shared the same struggles sparked a small dream in her heart: to create skincare that makes beauty simple, effortless, and empowering for everyone. 💖
From Dream to Reality
After years of experience, countless hours of learning, research, and continuous improvements, that small dream finally blossomed into reality. In 2024, we proudly introduced our very first “baby” — the Xnowé Instant Whitening Lotion.
From the moment it launched, it received overwhelming love and support, quickly becoming our star product. 💖 It’s not just a product, but a symbol of our dedication and pride. And of course, this is only the beginning — many more “babies” are on the way, so stay tuned! 😍
The Heart of Xnowé
Xnowé is more than just a skincare brand — it’s also your best digital skincare bestie. 💖
We are professional, effective, yet warm and approachable.
Our promise is to keep improving, to bring you products that truly make a difference, and to grow into a brand that Malaysia can proudly call its own. 🇲🇾
We invite you to be part of our journey, to grow together with us, and to witness every step of Xnowé’s story. ✨